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26 · Nov 13 | Bratislava city regional implementation group 3 - Support programs for creative industry and roles of partners

Goal of the workshop was to identify intersection between needs of creative entrepreneurs and possibilities of public sector and universities in area of support of creative industries. Identify best practices that can be implemented in Bratislava and define role of a key stakeholders.
Image - Picture In the beginning of workshop Ľubica Jean Jean and Vladimír Kmeť presented the InCompass project progress and ideas from study visits. Participants had an opportunity to review reports from study visits as well as information about prepared trip to London with details, where we expect to see another best practice required for preparation of regional implementation plan:

From a realized study visits was identified these best practices, observed in multiple incubators:
  1. Not only creative incubator, but a complex strategic approach to support of creative economy for regional development and creation of complex ecosystem.
  2. Partnership between public sector, private sector, universities and community.
  3. Evaluation of impact and effectively od support interventions.
  4. Positive impact on environment and community: Live - Work – Create

As a part of workshop was also discussion about impact of creative incubatora, because to setup right KPIs is important part of sustainable projects.  Creative incubators have also social dimension on top of economic impact.  Impact was defined in 3 key areas:

1. Bratislava  (Place to live / Placemaking)
Identity of Bratislava,  international recognition / attractive for citizens, tourists, artist and business / rejuvenation and regeneration/ increased self-confidence.

2.  People (Investment into future)
Attracting and retaining talent /  unlocking potential / community cohesion / cultural diversity / inward migration / increase of “creative” / social inclusion / improved quality of life.

3. Economy (Sustainable growth)
New jobs created / new businesses (SMEs and startups)/ innovation / increase GDP/  increase tourism / spillover effects.

Based on previous RIG meetings and best practices in areas of support of creative industries from different European regions we suggested to split areas of support into 6 key programs:

1 / Talent and skill development
2 / Business support and financing
3 / Technology and infrastructure
4 / Marketing
5 / Partnership
6 / Research and development

Workshop participants prepared ideas and suggestion for project, that can be realized in Bratislava creative incubator or as a part of a complex creative ecosystem.
Image - Picture As a part of a discussion we tried to define partners, program leaders and participants and possible founding sources. Goal of a workshop was also to match needs of creative entrepreneurs together with possibilities of supporters and public sector, but from many different reasons there were not enough creative entrepreneurs on a workshop. Because of this we will collect required information based for regional implementation plan based on individual debates with creative entrepreneurs and then continue with RIG meetings.

Summary of project ideas includes existing or prepared projects, that have a synergies with InCompass project goals.

During discussion there was interesting ideas about solution for financing with creative vouchers, where the participants talks about possibilities to join founding by grouping of public institution, what can be a great enabler for connecting resources eg. from SEIA (Slovak Energy and Innovation Agency) and provide resources for creative incubator of a Bratislava Municipality. SEIA at he moment offers two kinds of vouchers: 3.500€ and 10.000€, but now voucher can be used only at accredited research institution. For innovation by design its now not possible, because creative designers need to go thru administrative process and have already publishing research results.  For design by innovation, process needs to be different, but in these areas, can really help organization of creative cluster.

Delegate from consulting company Centire, which work also on Strategy for Culture 2014-2020 explains a administrative costs of administering a programs for vouchers and recommend to create a scheme, where voucher area automatically assigned after matching criteria, what also increase transparency and lower administrative costs.

According to local /regional orientation of a project Incompass (for Municipality) and participation of national organization such as NADSME, SEIA or Ministry of Culture there was also debate, if it can be a Bratislava cluster or a national cluster for creative industry, or we need a more cluster focused on particular segment of creative industry (eg. for architects).

Participant on workshop agreed, that ideals situation is, that on national level should be establish (or they already exist) institution focused on segments (such as Nation center for Design or Slovak Fashion Council). Bratislava should have local/regional cluster, that can represent all segments of creative industries with local focus and closely work together with national institutions.

For this clusters its required to create analysis of organization structure with detail description of roles and responsibilities, recommendation of working groups with frequency of their meeting and also suggestion for members.

Members of regional implementation group of InCompass project recommended this as a next agenda, or continuing of project InCompass. Separate realization of incubator by Municipality of Bratislava will not be as effective and sustainable as working together with partners in a cluster, what can bring a lot of synergies into area of support for creative industries.

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InCompass Project is funded by the EU’s European Regional Development fund through the INTERREG IVC programme