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28 · Feb 13 | Bratislava city regional implementation group 1 - Creative incubator in Bratislava

Moderator of the workshop was an external consultant of City of Bratislava, Vladimír Kmeť from OneClick. The topic started with the introduction to the issues of creative industry and description of the reasons why creative industry should be supported and is becoming a priority of EU also in the area of job creation.
Image - Picture Potential of creative industries in the economy and employment in the EU:
  • Creates 4.5% of EU GDP and 3.8% of employment within the EU (Source: Creative Europe)
  • Creative economy contributes in the UK to the overall employment by 8,7%
  • Higher than average increase in growth in the last few years
  • Strong „spillover“ effect on other industries
An inscription on each product of the most valued brand of the world, Apple, reads: „Designed by Apple in California, Assembled in China“. This shift from the original „Made in“ clearly explains, why is creative industry important and how it will affect manufacturing and sale.

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Bratislava doesn´t have a creative industry – not literally. Incubator for the ICT industry in the STU and co-working spaces like Spot or Connect are not creative incubators, per say. Additionally, these are mostly activities that the city did not actively participate in.
Image - Picture InCompass should help Bratislava to gain experience from other regions while preparing to create its own creative incubator and to start the creation of innovative ecosystem that will support entrepreneurship.

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Since the working group did not have enough space to review the reports from Milano, Rotterdam and Malmo study visits in detail (due to the volume of information), we have included in the meeting agenda direct transmission from Rotterdam:

Creative incubator by Creative Factory and his Leon Van Loon.

At the beginning Leo introduced the philosophy to offer the maximum a „creative“ could need.

Sectors of creative industry

What is creative industry? Which sectors should be supported?

There are various definitions of creative industry; EU definition however does not exist. In practice, we often meet with British DCMS methodology that is currently undergoing significant changes. Besides the changes in methodology last year, there is a newer, revised version available that describes creative positions in industries as well. The new methodology proposed in the UK by NESTA agency defines creative positions as those carrying out work such as:
  1. Innovation process, focused on problem solving
  2. Work not mechanically replaceable
  3. Work that has a non-repetitive (nonuniform) output
  4. Work that is a creative addition to the supply chain
  5. Interpretation not only transformation
External consultant of City of Bratislava recommends using UNESCO methodology published in 2010 as the most comprehensive analysis of the UNESCO Creative Economy Report 2010 which also compares data according to this categorization worldwide.
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InCompass Project is funded by the EU’s European Regional Development fund through the INTERREG IVC programme